Monday, 25 January 2010



Magazine Analysis -

Top of the Pops

Top of the Pops Magazine is a monthly magazine that costs £2.20. as the title suggests, it is a pop magazine that focuses on pop at the top of the chart. The name of the magazine is shared with that of the old Television programme that featured the chart, and also, it rhymes, which is catchy, which is good as the magazines target audience is quite young people who would be drawn in by catchy things.

The cover also instantly shows the magazines target audience, as the colours are pink and yellow, which are very standard feminine colours, and the photo is popular young girl pin-up band the “Jonas Brothers.”

Having them on the cover with smiley faces makes the magazine approachable for the young girls that are expected to be reading the magazine.

They use a lot of language that would be expected to be good with the young girls like the use of “OMG!” and “X-Factor gossip.” It also says that the Jonas Brothers are going to come clean about everything, which would make readers intrigued and want to buy the magazine. The play on “Taylor’s Swift Snog” also connects with young people as snog is a very common word with younger girls. Taylor Swift is someone that they would look up to, so it’s likely to be a pun that young girls would actually get, but it also draws them in, as it would make them feel closer to the stars that they look up to.

The completion and “need-them-now” bargain’s is a good way for the magazine to gain customers when on a shelf. For a young girl, winning a competition to get signed stuff from celebrities is something they could show off to friends, and so would popular clothing bargains. It’s a chance for them to learn about what is perceived as cool for girls their age, which is good, as they’re generally too young to have very specific tastes.

It looks very tacky as a magazine, and it’s all so cluttered and bunched together. It makes it look like a very cheap magazine, but at £2.30, it’s not bad compared to other weekly magazines. It generally gives the impression of a magazine for girls who love bright colours, and so it works perfectly for its target audience.

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