Questionnaire Analysis

My Questionnaire was handed out to a range of people, but when I did it, I tried to think about the target audience of my magazine. I asked people who were in to rock and metal music. Because my main target audience is male 16-18 years old, I tried to ask a range of people that fitted around the criteria.

My first question asks about the sex, and because I handed out 20 questionnaires, I asked 15 males and 5 females. With the ages of people I asked, I tried to ask people around 16 or 17, but asked a couple of people just outside of both boundaries, so I could get some information on those people on the border of my target audience.

My third question asked about the subgenres of rock and metal that people would like to read about. The participants could tick as many as they liked. My results came out with the top 4 being Crabcore, Post-Hardcore, Hardcore and Christian Metal, so I decided that I would focus my magazine on these subgenres, but still occasionally feature bands that come under the other subgenres.

I also asked what kind of features people would like to read about. I gave a choice of different styled information that I’d found in other magazines like album reviews, and band affairs and news, so I thought I’d see which were the most popular things to put in a magazine. My results showed that live reviews and exclusive interviews seemed to be the most popular, so I did my two articles on them. I tried to feature the other options on my front cover so that the people who wanted them would still get them, but as less of a main feature.

I asked whether the audience would buy a weekly magazine or a monthly one. The results showed that monthly ones are more popular with my target audience so I decided that my magazine would be a monthly thing. They also said in extra comments that how frequently it was done would affect the price they’d pay, so through that, I found that people would be willing to pay £3-£4 for my magazine.

(For the Charts to Consolidate this, please check portfolio)